Vitable Case Study

Vitamins are good, right? But taking them can feel confusing and laborious. Vitable takes the guesswork and monotony out of getting your daily dose. Our task was to bring this proposition to life in packaging, communications and social, through a streamlined, consistent user experience that simplifies vitamins for everyone.

Escaping predictable vitamin vernacular and generic messaging, we created a fresh, elevated, people-first identity and tone of voice.

Since its inception in 2019, Vitable’s brand continues to grow. Its personalised product offering, that matches people to the vitamins they need (and none they don’t), set a precedent for the industry, and one that remains inimitable in its clarity and user experience.