A visual identity and compelling copy to launch and roll out their highly anticipated loyalty program, Dream Club. The brief was to draw inspiration from tarot cards, pique curiosity, and drive member sign-ups.
What we did
How we went
Inspired by tarot cards, we concepted custom iconography and created names to represent each tier of Dream Club. We wrote captivating copy, sprinkled with dreamy references and good fortune, for the landing page, email journeys, and tier inclusions. Our bespoke illustrated layouts and design assets were used across the entire campaign for a loyalty program that dreams are made of… literally.
This is where you form-ally enquire about our services.