Bed Threads
What they needed
A visual identity and compelling copy to launch and roll out their highly anticipated loyalty program, Dream Club. The brief was to draw inspiration from tarot cards, pique curiosity, and drive member sign-ups.
What we did

Brand Voice
Visual Identity
Bespoke Illustration
eDM Design
Web Design

How we went
Inspired by tarot cards, we concepted custom iconography and created names to represent each tier of Dream Club. We wrote captivating copy, sprinkled with dreamy references and good fortune, for the landing page, email journeys, and tier inclusions. Our bespoke illustrated layouts and design assets were used across the entire campaign for a loyalty program that dreams are made of… literally.
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