A brand voice and social copy that would speak volumes on all things clean, natural and effective hair care. One that could empower customers to take control over their roots, sans the frizz and fluff.
What we did
Brand Voice Guidelines
How we went
We said goodbye to split-ends and hello to softer beginnings. We curled, twirled and zhuzhed up their brand voice, creating a tone that was warm, welcoming and coated in knowledge. We proudly split hairs between what it meant to be ‘brio’ and ‘geo’ and crafted (and combed through) copy before it hit their hair-loving followers. Briogeo now boasts over 417k followers on Instagram and their products can now be found in stores across Sephora, Ulta, Cult Beauty and Nordstrom.