A total revamp to help their brand of weighted blankets stand out in the increasingly homogeneous sleep aid market. We started with a fresh strategy that allowed us to create a visual identity and tone of voice that wasn’t lazy or tired. Or dark blue. We showcased how Remy blankets put people at ease and help them rest easier, instead of telling.
What we did
Visual Identity Design
Social Media Strategy
How we went
We focussed on the ultimate dream: great sleep. Remy became the ticket to Dreamland - a prompt to put the weight on and float off into your own wonderful, wacky, and calmer world. We introduced soft, surreal, and squishy shapes and dream symbols inspired by REM sleep where the most vivid dreams occur, alongside a bright, fresh, and friendly palette. Then we brought it all life with a new website and engaging social media and content strategy that show better sleep is no longer just a dream.