Ecosa Case Study | Willow & Blake
Waking up a new world of sleep.
Originally known for being a ‘mattress in a box,’ ecosa required a new positioning and creative platform that could pivot the brand to become the go-to destination for a holistic sleep experience, across every corner of the bedroom.
We day-dreamed, strategised, tossed and turned until we landed on the brand’s new mission: ‘to bring quality sleep to the world, while bettering it too.’
To give this mission life, we woke up ecosa’s colour palette and brand identity—introducing playful, dreamy hues and line graphics that could frame imagery with a uniquely ecosa spin. Then of course, we paired it with a warm, inviting tone of voice, with a wink of wittiness and expertise, awakening a sleep experience you’ll want to wrap yourself up in.