Putting tired sleep jargon to bed.
After taking crowd-funding site Indiegogo by storm, Nuzzle came to us looking for a brand identity that could feel as refreshing as a good night’s sleep; and as innovative and personalised as their pillows and sleep tools.
We built a brand and a tone of voice that acknowledges sleep as an integral part of everyday health; that celebrates comfort first, and puts tech-filled sleep jargon to bed.
With competitors’ ‘made for everyone’ messaging in mind, we celebrated the hyper-personalisation of Nuzzle— a brand that lets you sleep, your way.
A fresh, but comforting palette of soft tones stood out from the navy norm, with fun and humorous art direction and styling. We paired it with a warm and smart tone of voice that spoke to sleep tech in a comforting and understandable way without downplaying the product benefits.
Then we jumped out of bed, rolling the brand voice out across packaging, website, and print collateral, including some custom illustration.
Knowing better sleep doesn’t just benefit tonight, we focused on the tomorrow as well as the night now, showcasing that when your pillow adapts to you, rather than the other way round, sleep becomes rest assured.