This blog may offend you.

Let’s be honest. You’re not fooling anyone with your LinkedIn posts, social captions or blogs that sounds like this:

Unleash the power of tomorrow with our groundbreaking new product, set to redefine the very essence of innovation. Get ready to witness a paradigm shift that will leave you awestruck and inspired.

Sure, used correctly ChatGPT can be helpful. But if you’re prompting once and copy-pasting directly from it, it’s painfully obvious. 

Ever walked down the aisle at a Chemist Warehouse and marvelled at how many supplement brands are green? Or wondered why every sex toy brand is baby pink or dark purple?

Just because you can identify your brand immediately in a line-up, doesn’t mean your target audience can. If you’re sticking with a similar colour palette to your competitors, it’s time to think outside the hex code to stand out and be remembered. (Please. The world doesn’t need another blue tech company.)

We do things differently around here. We’re empowering you to be your best self by disrupting (something) so you can do your (thing), your way.

Congratulations, it's a masterclass in how to say absolutely nothing in 25 words or less.

Your audience has heard this type of language so much it no longer means anything. Building a unique tone of voice helps ensure you don’t fall into this very boring trap.

Cover all your bases and read our Copy Clichés blog whilst you’re here. 

We get it, you found THE inspo picture. The problem is, it’s not YOURS.

Moodboards are intended to provide a general vibe. A collection of inspiration or elements you envision for your unique creative output. They're supposed to spark original ideas, not serve as a blueprint for exact replication. So if your shot list is looking suspiciously like your Pinterest board, try again.

You just can’t target everybody. It doesn’t work. Your messaging becomes too diluted to make an impact, and it’s way more difficult for your market to form any kind of attachment to your brand because it feels generic and vague. Successful branding hinges on specificity. A tight audience segment isn’t limiting—it’s the epitome of potential. 

If you need some help figuring out your audience niche, we can help with that. 

If your social media focus is heavy sales comms and constant product pushes, it’s annoying people. Likely, it’s annoying your team as well. (Particularly if that tactic is being handed down by upper management to some poor Social Media Manager who is bursting with creative ideas.)

Use your content primarily to engage, entertain, inspire, educate. And then, when you have an audience that gives a f*ck about your brand because they feel connected to it, some cleverly strategised sales comms will actually be more effective.

Stock images are a wonderful thing, but they come with the risk of feeling generic. They can work really well for some things, but consider where your own imagery could help your brand stand out. For example, brand product photography is always going to hit better than your product photoshopped into a stock image, and a memorable, unique art direction can only truly be achieved through creating and using your own content.