AmpleFolk Brand Identity - Willow & Blake

A bold AF clothing brand.

AmpleFolk is a plus-sized clothing brand (and beyond) that’s unfiltered, unapologetic, and undeniably you.

We revamped AF's visual identity to create the brand founder Holly had always imagined it to be.

By harnessing bold and confident colourways and design styles, we allowed for maximum expression and joy. Inspired by the freedom of the ‘70s, we created simple yet strong patterns and paired them with confident photography.

We took the bold AF essence of the existing brand and delivered full Brand Guidelines, which had always been the client’s dream to have. The logo, typeface, colour palette and bespoke patterns complement the tone of voice for a compelling and confident brand identity.

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