DoughHeads | Playful Dessert Branding

DoughHeads came to us requiring a brand refresh to match its growing popularity and cult-like status. Our approach was to create a playful, contemporary visual identity that’s just as delicious as the store’s decadent offerings.

Embracing the collective joy that DoughHeads serves through its drool-worthy desserts, we created a fresh twist on confectionery colours, modern typography, a fun tone of voice, and a cheeky illustrated mascot, enabling us to spread the DoughHeads enjoyment in store, online and in packaging.

A brand that gives everyone permission to delight in its sweetness? Yes please. Willy Wonka, eat your heart out.