frank body Holiday Kits 2024

Every year, frank body creates a suite of highly giftable holiday kits that need to pop on shelf and grab the eye. This was the brief we received for the 2024 holiday kits. 

Slowly, slowy, frank’s audience is becoming more educated on skin health, high-performance skincare ingredients, and protecting the skin barrier. Their audience also wants to shop something playful, covetable, giftable and cool.

The inspiration was frank's latest barrier protection product release, because the best kind of barrier is bouncy, glowing, and retains water—just like a balloon. Yes, a balloon. 

The platform: "Make it bounce." 

Why it works? It has iconic frank innuendo while speaking to a really ownable skin benefit. Make it bounce, babe. Your skin barrier that is. Wink.

We tapped into the 90s nostalgia of lava lamps and inflatable chairs, where the background design of each pack is the name of the kit in an abstracted 3D bubble font. Paired with electric colour combinations and elasticised, stretchy lettering. Alliteration and onomatopoeia play a huge role in the kit names and supporting copy to further emphasise the bouncy b-b-benefits.

Just like RHODE by Hailey Bieber coined glazed donut skin, frank body can coin and catapult bouncy skin, ballooned by a holiday campaign that inflates frank body’s presence.