Good Clean Wine Case Study

A wine that pairs well with a healthy lifestyle.

Good Clean Wine came to us requiring an entire brand and a strategic platform to stand on. One that felt as good and clean as the minimal intervention wine they hand-source from the vineyards of Europe. Also one that feels as warm and fun as sitting around a table laden with cheese and your closest kin. So, we drank wine without chemicals, and landed on the big idea: “Pairs well with a healthy lifestyle.”

Finally, a wine brand about balance, that speaks with the type of honesty you can expect after a few glasses. Our tone of voice and brand platform brings the effervescence of a sparkling natty and the depth as the cheese we paired with it. Delicious.

Good Clean Wine came to us requiring an entire brand and a strategic platform to stand on. One that felt as good and clean as the minimal intervention wine they hand-source from the vineyards of Europe. Also one that feels as warm and fun as sitting around a table laden with cheese and your closest kin. So, we drank wine without chemicals, and landed on the big idea: “Pairs well with a healthy lifestyle.”

Finally, a wine brand about balance, that speaks with the type of honesty you can expect after a few glasses. Our tone of voice and brand platform brings the effervescence of a sparkling natty and the depth as the cheese we paired with it. Delicious.