Lilybod Fitness Activewear

Lilybod is a stylish activewear brand that was in need of creative direction and execution for their capsule 19 release. Working closely with their team, we executed the design and copywriting of their social content, direction of video assets, and the creation of bespoke content for their website and weekly emails. The campaign concept centred around WARM UP, as a reference to exercise and to complement the warm hues and autumnal colours of the clothing capsule. It’s about being ready for whatever you’re doing—cardio, yoga, or a coffee with friends—in your Lilybod activewear.