Lilybod Fitness Activewear

A cool campaign for hot activewear.

Lilybod is a stylish activewear brand that was in need of creative direction and execution for their capsule 19 release. Working closely with their team, we executed the design and copywriting of their social content, direction of video assets, and the creation of bespoke content for their website and weekly emails. The campaign concept centred around WARM UP, as a reference to exercise and to complement the warm hues and autumnal colours of the clothing capsule. It’s about being ready for whatever you’re doing—cardio, yoga, or a coffee with friends—in your Lilybod activewear.

“Working with Willow & Blake is exciting and meaningful. They are highly integral with a strong focus on consideration and detail relating to every element of my brand. The team bring a fresh dynamic to Lilybod and treat it as their own.” - Simon Day, Founder & CEO Cursor Icon

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