Wellness branding for Super Young | Willow & Blake

Super Young empowers you to go beyond current health, wellness and longevity goals and bio-hack your way to a life without limits. Through careful consideration of the competitor landscape, we realised that Australia's biohacking landscape feels either clinical or day spa-esque. We ensured Super Young would stand out as something special. Firstly, we uncovered the brand’s purpose: Connecting people to their undiscovered potential. And then distilled it into an aspirational creative platform: A new age of longevity.

For the visual identity, we considered how the brand exists as a physical space, an experience, a movement, and even a product. With this in mind, we positioned Super Young as a lifestyle brand—one that sits at the intersection of wellness, sport, technology and science. With their aspirational, modern, and accessible aesthetics, we’ve been inspired by cult Scandinavian brands that share the philosophy of supporting and enhancing health and longevity.