Vitable Campaign Case Study

The world of vitamins is totally overwhelming. All you want is some help to feeling good, without needing to read every confusing label on every shelf. Enter: Vitable. Our brief was to create a campaign concept that is impactful and gains a new audience for Vitable’s performance channels. We needed the product offering to be clear; personalised vitamins that are delivered in convenient (plastic-free) daily sachets to help you feel good. Unlike the unknowns of the weather forecast, daily personalised vitamins make feeling good an everyday thing; rain, hail or shine.

The creative concept is consistent with the customer journey and packaging, which was also concepted by us when we first partnered with Vitable. From campaign ads, to organic social, to receiving the delivery, our consumers are understanding the same message from Vitable; they know how to make you feel good, without the guesswork.