equ Rebrand

A nutrition solution revolution.

Nutrition platform Equalution came to us to refresh their brand and create a new brand identity.

As a pocket nutrition coach, Equalution was concerned whether people understood their name—how they offer an equal (or balanced) nutrition solution in an app. That said, they also didn’t want to lose the brand equity they’ve been building for years and from their current loyal customer base.

Through the brand strategy and naming process, we came to a solution. Creating a subsidiary brand called equ foods that still retains brand recognition but is also punchier on pack. We then built out its voice identity and creative platform “for a healthier you”, and the visual identity with a new logo, refreshed visuals, art direction, packaging concepts and brand guidelines.

Now, equ foods conveys a balanced, simple and human brand, with refined brand elements that are more fit for purpose.  Kicking off with a protein powder range, the nutrition revolution is coming.

"
Willow and Blake were influential in helping our brand go through a brand refresh. The team were professional in their approach and very flexible in how they approach what can sometimes be a daunting task. The final refresh was something we are very excited to share with our audience and would't have been possible without the Willow and Blake team. "
Shane Potter, Head of Marketing at Equ

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Download our Health and Wellness Brand Report