equ Rebrand

Nutrition platform Equalution came to us to refresh their brand and create a new brand identity.

As a pocket nutrition coach, Equalution was concerned whether people understood their name—how they offer an equal (or balanced) nutrition solution in an app. That said, they also didn’t want to lose the brand equity they’ve been building for years and from their current loyal customer base.

Through the brand strategy and naming process, we came to a solution. Creating a subsidiary brand called equ foods that still retains brand recognition but is also punchier on pack. We then built out its voice identity and creative platform “for a healthier you”, and the visual identity with a new logo, refreshed visuals, art direction, packaging concepts and brand guidelines.

Now, equ foods conveys a balanced, simple and human brand, with refined brand elements that are more fit for purpose.  Kicking off with a protein powder range, the nutrition revolution is coming.