Naming

Have you ever met a Susan that should’ve been named Lily? Choosing your brand name is possibly one of the most important things you’ll ever do.

 

It’s like naming your child. Or similarly, your car. It’s also one of the hardest things to get right. It can be the difference between frank body or Boss Bitch Body Scrub. Same product, very different business names.

 

Your name should reflect your tone, your personality, and your brand story. Are you direct and cheeky? Nice to meet you, frank. Does your team consist of finance brokers who remember every customer with the veracity of an elephant? Done. Is your product good, is it clean, and is it wine? Almost names itself. Almost. Our writers helped.

 

As a branding agency, we’re always thinking of that perfect brand name. In the shower, on the bus, in that nanosecond before our eyes close to go to sleep, over a crisp, chilled glass of that good, clean wine. Or four.

 

Sure, a picture can tell a thousand words, but a name can tell more. As one of the first points of contact a customer will experience with your brand – and with brand saturation thrown into the mix – your name is one of the few pieces of information a customer will walk away with. So how they feel when they walk is paramount. Secure? Excited? Dangerous? Generous? Our brand naming agency brains will find one that’s the perfect fit.

 

Because while a rose by any other name would smell as sweet, surprising your mother with a bouquet of gorillas doesn’t have quite the same ring. 

 

You make your brand smell sweet. We’ll help it sound sweet. Or edgy. Or smart.

Let’s play the game of the name together.