Willow & Blake Website Design & Copywriting Services
Website Design & Copywriting
It took just a fraction of a second. A flash. A blip. Your mind didn’t even have time to wander off thinking about what’s for dinner or whether you should finally do that thing you’ve been thinking about doing for ages (our answer: yes!). But read this first.
You judged the website design. The copywriting. The loading time. And hopefully you made the decision to stay and are still reading this...otherwise we’re talking to no-one. And wouldn’t that be a shame?
Your customer will judge you, instantly.
We know you shouldn’t judge a book by its cover. Or a judge by the cover of his book. But sometimes you can’t help it. Like ordering extra hash browns at breakfast. It’s outside of your control.
What you can control is giving people something that makes them want to stay. Click. Explore. Find exactly what they’re looking for and take the next step with your business.
We’ve got the website designing and writing chops.
As a web design agency among our varied and talented services (including making a mean Negroni) we’ve done website design or copy for clients from Melbourne to Miami, Sydney to Springfield and all over the world. Because, internet.
Like ones that garner trust in the world of cosmetic surgery for Dr Nina S. Naidu. Or vitamins that prove nutrition can be seriously fun. Especially when Llamas are involved.
From Wordpress to Shopify, our website design and website copywriting services will give your brand the online home it deserves. Complete with a walk-in-wardrobe and one of those fancy fridges that dispense ice.
Your website is your online shop-front.
Or maybe it’s your only shop-front. In which case, heed x 1000. If people don’t like what they see, or can’t see what they need, they’ll scroll right on to the next results. Your competitor.
That’s a missed lead. Missed opportunity. Missed revenue. A mistake we can help rectify.
It’s a chicken and the egg situation.
If you’re saying all the right things on your website but it’s a site that’s sore to the eyes, you won’t get the sales or leads you’re after. But equally, if your website looks schmick but you don’t have the words to say who you are, what you’re about and how you’ll make your customer’s life better, then you won’t convert either.
The solution isn’t to put a straw straight into a bottle of wine and google despairingly ‘how to write a website’. It’s to let us do it for you. (The website design and copywriting, that is. Not the vino. Alright, you twisted our arm - we’ll have a glass too.)
The design bit.
We like to view website design as a finishing.
Something that comes after we’ve successfully laid the foundations of your branding, tone of voice, identity and visual brand assets. Because we don’t just dive in. At least not straight away.
We dip a toe in:
Starting with market and competitor research
Compiling audience insights and profiling
THEN we make a splash by designing a site that brings together all of that strategic and creative goodness that is so distinctively you.
One that works cohesively with every other single touchpoint of your brand, from the sign up email to the signage that welcomes them in-store or the delivery box. One that you’re proud of. And we are too.
Then the words.
Like the ones you’ve been reading for the past few minutes. Again, they’re birthed from your brand identity and tone of voice to sell your product. Your voice. Our words. From our team of creative copywriters who eat the alphabet on toast for breakfast.
We find the words to tell your existing and future customers:
Who you are - and more importantly - how you can help them.
What your product does.
Why they need it.
Encourage them to subscribe to your emails.
Point them towards your blog.
Contact you with questions or ideas.
Push them to keep exploring your brand on Facebook. Insta. The moon.
Yes, it’s important information. Often instructional. But we’re of the mind that that doesn’t mean it has to be beige. Or black and white. (Unless that’s your style.) It can be sassy and smart like hot pink! Or joyful and happy like sunshine yellow. Or whimsical and dreamy like fresh meadow green. Except not always literally. ‘Cos UX.
Generally speaking we like to keep things short and sharp. But on some pages a bit more detail is required for those SEO robots. This may or may not be one of those very pages.
DTC. B2B. All URLs we’ve done IRL.
Whether you’re educating, entertaining or selling to the industry or the individual, we’ve got experience in creating websites that convert. And that look bloody nice, too.
Then when all is said and designed…
We’ll get our tried and trusted developer friends to bring it all to (virtual) life.
Let's upload some magic.