Creative Brand Strategy Agency


Before you can have your dream brand, you need to build the right foundation.

Willow & Blake is a creative branding agency that will transform your vision into a distinctive brand strategy that resonates with your target audience and stands out in the market. We make it pop, sparkle, and dance (figuratively, of course) across every touchpoint. We don’t believe in a one-size-fits-all strategy. Whether you’re a new brand, a brand needing a refresh, or an existing brand growing rapidly, we build bespoke branding plans by truly understanding your business and aligning it with the needs of your customers. Here’s how. 

Market Research:

Every good brand strategy starts with research. Our team dives deep into the heart of your market. We scope out the landscape, pick up on trends, and uncover what makes your audience tick to build a well defined brand strategy that actually works. All this hard work ensures that the strategy we whip up isn’t just good—it’s gold. Because your competitive advantage exists in the white space of your industry.

Brand Positioning:

Positioning works to help directly target the audience that will become obsessed with you. Finding that spot in the consumer's mind is an art form. It's about being in the right place, at the right time, with the right message. We help you pinpoint that sweet spot with brand positioning strategy and a brand positioning statement to find where your brand can not just exist, but thrive.

Unique Value Proposition (UVP):

What makes you, well, you? That’s your unique value proposition, and we’re here to help you shout it from the rooftops. We’ll pinpoint and articulate your brand's differentiating qualities, making sure your UVP aligns with your core values and resonates with your target customers. This isn’t just about standing out; it’s about being the brand that no one can scroll or stroll past. After all, your value proposition is the hero of your brand positioning. Oh, we’ll also write you a positioning statement to help it work harder.

Brand Identity Development:

Your brand identity is like a first impression – and we all know how important those are. Logos, colour schemes, and a tone of voice that says “Hello” to the world on your behalf—we handle it all. We ensure your brand identity is as memorable as it is meaningful in order to increase brand awareness, and keep the attention. We’ll dress your brand in its best, and make sure it charms everyone in the room.

Target Audience Analysis:

Get to know your target market like the back of your smartphone. Who are they? What do they love? How do they shop? How do they think? We dig into these details within your brand strategy to make sure your brand messages hit home every time. Then we build a set of audience groups that touch on all the psychographic details we need to stick around in the minds of your target customers. 

Competitor Analysis:

Keep your friends close and your competitors’ brand strategy closer. We keep an eagle eye on the competition and their marketing strategies, ensuring you’re always one step ahead, ready to zig while others zag. Your competitor analysis dives deep to give you an overarching view of other brands in your service category.  

Voice Development and Copywriting:

Finding your brand's voice is like crafting a signature cocktail. Consider a branding agency your bartender. We create the right mix of personality, tone, and style to resonate with your audience. Whether you need the crisp clarity of a corporate voice or the bubbly enthusiasm of a lifestyle guru, we mix it to perfection. Once we’ve nailed the recipe of your brand voice, we’ll create strategic guidelines that will teach everyone from the CEO to the intern how to sound exactly like your brand. From your website’s home page to the last line of your email signature, we make sure every word works hard, and aligns perfectly with your shiny new messaging and brand strategy.

Creative Design and Execution:

Once the brand strategy and copy is set, our creative team brings your brand to life with innovative designs and strategic content that captures attention and engages your audience. Whether it’s online or offline, our creative solutions are designed to make a lasting impression. 

Why Choose Willow & Blake for Your Brand Strategy?

As a brand strategy agency, WIllow & Blake builds brands like they’re our own. We know that a successful brand strategy requires a diverse range of insightful research, creative copy, clever visual identity, and meticulous execution. With us, you're not just hiring a branding agency; you're partnering with a team that is as invested in your success as you are. 

Let’s chat. Your brand strategy isn’t going to write itself (until we invent that machine, but we’re not quite there yet). Give us a ring, shoot us an email, or send a carrier pigeon our way.

Get in touch. Contact us here

Brand strategy projects.


    A clickable, lickable brand identity.

    Read DoughHeads

    The Frontal Queen

    Giving wigs the royal treatment.

    Read The Frontal Queen

Enquire here. You’ll love this bit.

Tell us your
What is your
How did you hear about us?
Click to opt out of valuable monthly email newsletters and make a baby seal cry.

Download our Health and Wellness Brand Report