Refreshing Klassy's Branding | Willow & Blake

Boss of every titty committee. 

The brand personality is all about instilling confidence in Klassy’s audience. The new voice identity leans on metaphors and emotional benefit storytelling to convey their proposition through highly relatable, cheeky copy. 

We landed on the tagline ‘For the girls’—girls as in boobs and girls as in community. Fully inclusive always. Sizing to skin colour, gender to generation, we’re here for all the girls.

Dressed to impress.

We refreshed the visual identity to add more personality and refinement. Cherry red takes centre stage as the hero accent colour, nodding to cherries (boobs), power, and romanticism. It’s balanced by warm neutrals to create a palette that feels strong yet timeless.

The bold type.

The new wordmark is lowercase with a period, embodying quiet confidence. We also included a handwritten typeface to bring in a personal touch, like writing in a diary or adding annotations to outfits.

Down to the details.

Klassy’s functional details are part of what makes it unique, so we created a suite of hand-drawn icons to illustrate the internal structure of its braless designs. We brought these elements across web pages, emails, and packaging for a brand that feels cohesive and considered. 

Our refresh has helped set them up to scale and go big (and braless) this year. We did it for the girls.