SynTernals Brand Strategy & Tone of Voice

Successful skincare brand Synergie Skin tasked us with readying their sister healthspan supplement brand, SynTernals, for launch.

We began with brand strategy to identify target audiences—both new customers and converting the existing Synergie Skin base. We crafted a voice identity and established rules for how the two brands are sisters, not twins. This also led to creative messaging and rollout examples for social media and email campaigns.

For the SynTernals website, we mapped out the user journey from launch onwards, integrating this thinking into our website design and copywriting. The result is a seamless, informative site that makes the science easy to understand. Working with existing brand guidelines, we elevated the visuals for a clean, trusted landing page. We loved collaborating with the dedicated team on this exciting product launch in the nutriceutical space.