Full-Service Creative Agency In Melbourne

Our ethos.

Talk the walk. Walk the talk. What kind of creative branding agency would we be if we didn't?

About us.

Willow & Blake is a full-service creative agency bridging strategy, visual identity and voice to create brands with impact and influence.

Together, our team of strategists, designers and wordsmiths bring creativity, culture and commercial sensibility together to build bold brands and head-turning, thumb-stopping, scroll-halting campaigns.

We’ve helped start-ups scale, big businesses pivot, and ideas grow, from the (coffee) grounds, up. We’ll work with you to shake up industries, shape the future and have a damn good time doing it.

Our creative agency services.

Brand Strategy
We develop clear, actionable strategies that lay the foundation for your visual identity and tone of voice, and inform your unique place in the world. We’ll help you excite, not just exist.
1. We develop clear, actionable strategies that lay the foundation for your visual identity and tone of voice, and inform your unique place in the world. We’ll help you excite, not just exist.
Brand Voice
Our copywriters create very useful voice guidelines that determine how your brand thinks, talks and engages with audiences. We turn 26 letters into infinite possibilities. We set the tone. Literally.
1. Our copywriters create very useful voice guidelines that determine how your brand thinks, talks and engages with audiences. We turn 26 letters into infinite possibilities. We set the tone. Literally.
Visual Identity & Graphic Design
Our team of designers make the time to imagine and craft a visual identity that connects with people and changes the way they think, feel and act. We do more than a logo, but that’s important too.
1. Our team of designers make the time to imagine and craft a visual identity that connects with people and changes the way they think, feel and act. We do more than a logo, but that’s important too.
Packaging Design
Your brand’s packaging design is what your customer sees before they even get their hands on the good stuff. Make that first impression count. Double take. Wolf whistle. Whether on-shelf or online, we make sure your packaging pops. We’ve created beautiful yet functional packaging solutions across beauty, wellness, technology, and beyond. Give your product the best shot at success with outside the box packaging design.
1. Your brand’s packaging design is what your customer sees before they even get their hands on the good stuff. Make that first impression count. Double take. Wolf whistle. Whether on-shelf or online, we make sure your packaging pops. We’ve created beautiful yet functional packaging solutions across beauty, wellness, technology, and beyond. Give your product the best shot at success with outside the box packaging design.
Website Design
Among our varied and talented services (including making a mean negroni) we’ve done website design and copy for clients from Melbourne to Miami, Sydney to Springfield, and all over the world. From WordPress to Shopify, our website design and website copywriting services will give your brand the online home it deserves. On the internet, you only get a few seconds to grab interest. We make them count.
1. Among our varied and talented services (including making a mean negroni) we’ve done website design and copy for clients from Melbourne to Miami, Sydney to Springfield, and all over the world. From WordPress to Shopify, our website design and website copywriting services will give your brand the online home it deserves. On the internet, you only get a few seconds to grab interest. We make them count.
Campaigns & Advertising
We’ll come up with the overarching campaign concept, right through to the script writing, art direction, creative direction and video production. We turn insights and ideas into conversion.
1. We’ll come up with the overarching campaign concept, right through to the script writing, art direction, creative direction and video production. We turn insights and ideas into conversion.
Copywriting
Words are just words, write? Wrong. From social captions, to sky-writing, from billboards to balloons, from TVCs to TikToks, what you say and how you say it count for a lot. We’ll craft SEO-optimised sentences to make people smile and help your brand sell out (of stock).
1. Words are just words, write? Wrong. From social captions, to sky-writing, from billboards to balloons, from TVCs to TikToks, what you say and how you say it count for a lot. We’ll craft SEO-optimised sentences to make people smile and help your brand sell out (of stock).
Naming
Random shower thoughts and copious amounts of wine certainly help, but we’ve got other tried and tested frameworks in place that help us land on a name. Choosing a name is one of the most important things you can do, and frankly, we take this part very, very seriously. It could make or break your Future, Future.
1. Random shower thoughts and copious amounts of wine certainly help, but we’ve got other tried and tested frameworks in place that help us land on a name. Choosing a name is one of the most important things you can do, and frankly, we take this part very, very seriously. It could make or break your Future, Future.
Social Media
Social is often the first touch point for many consumers, a place to tell them  who you are, provide social proof and engaging, conversion-focused content.  For both digitally native, omni and retail-first brands, our team specialise in strategy, content creation, influencer marketing and campaign creation across  a multitude of social platforms.
1. Social is often the first touch point for many consumers, a place to tell them  who you are, provide social proof and engaging, conversion-focused content.  For both digitally native, omni and retail-first brands, our team specialise in strategy, content creation, influencer marketing and campaign creation across  a multitude of social platforms.
Environments
In collaboration with leading architects and interior designers, we co-create venues that leave a lasting impression. From retail to hospitality and tourism,  our focus is on the often overlooked touch points that cultivate a sense of community and belonging within the environment.
1. In collaboration with leading architects and interior designers, we co-create venues that leave a lasting impression. From retail to hospitality and tourism,  our focus is on the often overlooked touch points that cultivate a sense of community and belonging within the environment.

Our ethos.

About us.

Our creative agency services.

Enquire here. You’ll love this bit.

Download our Health and Wellness Brand Report